projects
I help startups and series A—D teams to establish a strong connection between their product and customers
UX Architect & Interface Designer — Leading the redesign and scale of a digital commerce & institutional platform for a premium spirits brand
Co-founder & Product Designer — Led product strategy, UX architecture and core user flows for a dual-sided scheduling platform
Product Designer — Designed core flows, interaction patterns and visual system for a digital payments experience
Packaging & Visual Strategy Designer — Led the creation of a premium whisky packaging system grounded in cultural symbolism and luxury standards